Free SEO Audit
Free SEO Audit

Filter Post Format:

2 Dec

Top Reasons to Use Infographics in your Content Marketing

blog

Considering the sheer amount of information that is developed especially for the internet every day, one of the biggest challenges you will face as a marketer is to make sure that your message is read. Infographics help in the aesthetic exhibition of large amounts of information that would otherwise look mundane and subsequently be ignored. By finding the right balance between design, content and analysis, infogrpahics make it easier for audiences to consume big data in small portions.

Here are some reasons why infographics now make a critical part of your content –

  • Infographics help reinforce your brand position effectively when the subject matter is able to complement your brand’s marketing goals.
  • Infographics attract individuals that prefer to learn through visual aids. It is said that 405 of the consumers tend to respond better to visual information as against plain text.
  • The colors and designs of these graphics helps appeal to the human eye, hereby bringing otherwise mundane stories to life.
  • It is possible to make large sets of information more coherent and interesting.
  • Infographics can be easily shared on social networks giving technical businesses a chance to go viral
  • Infographics are also proving to be an effective tool from an SEO perspective. These tend to score well with Google’s search engine algorithms, giving you a chance to bump up your rankings.
  • With attention spans and time both going down, using these graphics allow you to stand out in a mass data environment.

By making effective use of analysis, industry expertise and information and balancing it with the right design skills, it is possible for businesses belonging to a variety of industries to attract customers. Considering that content is still king, infographics allow your business to make its presence known across social platforms as well.

2 Dec

Why Social Media is Important for your Business in 2015

blog

Even though platforms such as Facebook and Twitter have been around less than a decade, it is hard to imagine a life without them. Over and above how we as user’s engage with friends, family and business associates, these platforms are also changing how we network, interact with customers and sell our offerings.

Today, there is a clear divide between progressive businesses that are already on the social media game and businesses that refuse to accept changing business scenarios.

The CEOs are Evolving

While your business heads are busy organizing face to face meetings with potential clients and networking with the community, there are younger counterparts out there that are investing time looking up mutual connections on LinkedIn and pursuing number crunching activities to assess the success of their Twitter campaigns. Considering that a major part of your audience is now available on these social platforms, old-school businesses must find a way to reach out new generation of social media obsessed consumers.

Startups are Getting a Head start

Some of the most successful social media strategies are those developed by startups that have learned the importance of using technologies to gain an edge. While old school businesses are shelling our millions of dollars in sponsoring sporting events, the progressive ones are generating buzz by creating interesting viral content and encouraging audiences to share them on the internet.

With budgets being a constant concern for marketers, 2015 is the best time to pursue social media tactics that can be easily deployed without having to spend millions. While businesses work towards redefining themselves in this technology driven scenario, customers are critical to these changes. While it may not be the job of a CEO to spend all day posting insightful comments on social media pages, it is time they realize the importance of these tools in driving decisions come 2015.

  • M/s Autus Consultancy Services is the proprietor of tradmarks "Autus", "Proximo" in India and in various other countries throughout the world.
  • The Entire contents of this website including design, photography, text and logos are the property of M/s Autus Consultancy Services.
  • Any unauthorised use or reprduction of any part or whole of this website or its content for commercial or other purpose or any unauthorised use of aforesaid trademarks is a violation of law and may invite appropriate action as per India Law.