Major Changes to Google Search Algorithm Might Be Coming

According to recent chatter in the SEO industry, major changes might be coming to the way Google search works. SEO professionals and webmasters around the world saw ups and downs in the page ranks of their websites as Google tested out new search algorithms that affected organic search.

As Google tweaks the search algorithm for the changes that might be coming, it might affect the page ranks positively or negatively depending on a number of factors. While Google has not confirmed the update yet, according to SEO professionals in the know, the changes might indeed become active in the coming days and it can create an upheaval in the SEO industry by affecting ranks of pages all over the web.

Two Updates That Can Affect Your Website’s Page Rank

As professionals have noted, two updates were pushed by Google as late as last night. The effects of these updates were noticed by SEOs checking their web rankings in the morning. Social media, forums, and industry specific websites have all been talking about these two updates and what they could mean for webpage rankings.

While the larger update focuses on core web search, the smaller update could affect local rankings in SERPs. Also, the update is expected to affect all industry verticals instead of being focused on any specific industry. Search engine and webmaster forums are also abuzz with the talk of the update and most professionals believe that this is a quality update for local search results.

As of now, there is no official communication from Google regarding the nature of the update. But, if industry sources are to be believed, this might not be Penguin update but a core search algorithm change focused on improving the quality of search results. Click here to more about google updates.

Facebook Makes It Easier To Share Branded Content with New Tool

Celebrity pages on Facebook command extensive reach and influence that can do wonders for a brand. In a recent update, Facebook has made it even easier for verified celebrity pages to share branded content with their fans and followers. This move opens up a world of possibilities for brands, celebrities, influencers and media companies. They can reach new markets and create highly engaging content brought on by collaboration of a celebrity’s reach and a brand’s features and services.

A New Avenue of Opportunities for Influencers

The opportunities to monetize content by tagging other brands is a great way to introduce the brand to new customer markets and throw new light on their products and services. Media companies can now highlight the products, services, or offers they’ve received from a brand in their Facebook posts and with the new tool, they can do it more easily than ever. Here are some forms of branded content that can be shared by influencers:

– Text Posts
– Videos
– Photos
– Articles
– Links
– 360 Videos
– Live Videos

By tagging a popular brand in their shared post, publishers and influencers will bring added focus on sharing quality content with their fans and followers. This will also help in increased connections and new monetization opportunities through sponsorships.

How Does The New Tool Affect Marketers

When a celebrity or an influencer tags a marketer or a brand, they will also be notified. This helps brands in boosting the content to their followers and in turn highlighting their involvement with the celebrities or influencers. It’s a win-win proposition for everyone involved and it also leads to an increase in high quality content being shared on the Facebook platform. In a nutshell, here are some ways in which marketers can benefit from this new tool:

– Better understanding of marketing reach
– Increased transparency in marketing initiatives
– Added sponsorship avenues for brands
– Improved eco-system for sharing content
– An easy tagging system that offers post level insights

The new tagging policy and sharing tool are now live on Facebook and brands as well as celebrities can be seen making use of it to spread their content and reach. For additional opportunities in the field of social media management and social media marketing, you can browse through www.autusconsultency.com or give us a call at 404-647-1782.

Autus Consultancy brings years of experience in the field of online businesses and we know what it takes to make a business work in the highly competitive online business world. Our representatives are always available to answer any queries or offer you insights into how we can help your business reach new heights of success. Get in touch with us today!

What Will SEO Be Like In 100 Years?

“Is SEO dead?” – This has been the much debated topic in the recent times from the marketing world. Search Engine Optimization (SEO) acts as the beacon of light that guides knowledge hungry consumers towards the right direction. It is nowhere near extinction and the fact that it is continually evolving into newer avatars often pushes marketers into this mirage of its demise. What could be the future of this mercurial technique? What aspects of SEO are here to stay and what will be added to the overall SEO strategy in the upcoming years? Let us find out.

Increased Mobile Friendliness

Mobile devices are already ruling the world and more than 40{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of the traffic to a website comes from mobile devices. As a business owner you must be able to engage your customers effectively through this platform. Google will reward websites with better SEO rankings if they are developed with a mobile responsive design and faster performance rate. Mobile friendless will no more be a perk but a mandate.

Better Focus on Quality

As Google finds newer ways to sniff out quality content, search engine marketers and SEO specialists will ultimately realise the importance of developing content that optimizes user intent rather than specific keywords. Organisations will move towards developing content that is holistic and relevant and will support content through a more strategic approach in order to make it available to the right audience and at the right time.

SEO – An Important Business Function for Every Organisation

Enterprises will slowly but steadily realise the importance of SEO is creating brand awareness and in lead generation. Companies, both big and small, will prioritize SEO as an important component of the marketing department in the upcoming years.

Changing Search Algorithms Will Impact SEO

Search engine algorithms change almost every day. The upcoming years may witness a more complex iteration of semantic search. This may not necessarily involve artificial intelligence but just an advanced technique through which search engines understand natural speech. In other words, search engines will become linguistically more sophisticated and semantic search will replace keyword based search. As a result SEO will focus on generating more accuracy, timeliness and quality of content to win over these evolving search engine algorithms.

Email Campaigns May be a Part of the Overall SEO Strategy

Email campaigns are already being used to further the overall SEO initiatives in an organisation. With the abundance of information online, email campaigns will be an easy and good personalized way of attracting more traffic to your firm.

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5 Tools Everyone in the Digital Marketing Industry Should Be Using

In the good old days, the success mantra of a traditional marketer wasa perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up with the evolving demands of technology as well as consumer attitude.

Here is a list of tools that can make any aspiring organisation enhance its efforts towards productive digital marketing.

Mailchimp

Did you know?

An effective email marketing campaign can yield a ROI of up to 4300{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}

With affordable pricing, a highly intuitive interface and great content, Mailchimp is one of the most interesting digital marketing tools available today. The software yieldsgreat results through cost efficient and well-refined campaigns. Mailchimp is voted the most powerful email marketing tool and has over 8 million users.

Price: Free plan available for up to 2000 users
Similar tools:Emma, Marketo

Canva

Did you know?

More than 70{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of digital marketers are well on their way to increase the generation of original visual assets in 2015.

To add that oomph factor to your content online you need great visual appeal. Canva, an interesting online design tool can be used by marketers to create unique images, infographics, social media cover photos, eBook covers and marketing brochures.This is an easy-to-use tool and offers plenty of space for creativity. Purchase affordable pictures at Canva and incorporate them into your content with customized messages in no time.

Price: Free as well as paid version available
Similar tools: Visual.ly, Piktochart

Facebook Pages Manager

Did you know?

More than 70{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of local businesses in your area use Facebook to promote their business?

Social media marketing is on the rise. Most organisations ensure their online presence through a minimum of 2-3 social networks. Facebook offers this mobile solution called Facebook Pages Manager to monitor client pages on the go. This application can be used from any Apple or Android phone.

Price: Free
Similar tools: Sprout social, Twitter native platform.

Google Analytics

Did you know?

More than 50{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of the 500 Fortune companies use Google Analytics for their website.

When it comes to measuring the success of your digital campaign, there are very few options that can deliver results like Google Analytics. To understand how your investment is working well for your organisation, Google Analytics offers advanced analytics solutions to track the website visitors on a real time basis. The complete journey of a customer through the sales funnel can be tracked using Google Analytics.
Price: Free
Similar Tools: Kissmetrics, Adobe Analytics

Moz

Did you know?

A well implemented SEO strategy can bring in tremendous traffic and increase revenue by almost 40{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}.

SEO is one of the strongest digital marketing techniques undertaken by organisations. Moz offers products that help monitor SEO practices such as content marketing, link building and rank tracking.
Price: Different price plans based on usage can be chosen.
Similar Tools: SemRush, Screaming Frog

For More Details Visit:- Click Here

Choosing the Right Marketing Tool to Drive Web Traffic, SEO or PPC?

A classic comparison from the world of digital marketing is the one between search engine optimization (SEO) and pay-per-click (PPC). Every organisation inclined towards boosting its online traffic faces this dilemma. This long existent debate has failed to favour any one particular technique over the other for more than one justified reason.

Quite reasonably, there really cannot be one magic solution to reincarnate a business into an online marketing guru! The right blend of SEO best practices and a well-executed PPC campaign can together make websites sales-ready. However on a more profound note, SEO does offer some benefits that clearly outrun PPC as a viable marketing tool for small and medium sized businesses.

Where does SEO gain its edge?

PPC is a great solution for immediate results. Organisations can see traffic drive by their website just few days (few hours, in some case) after the launch of a PPC campaign. It is an ideal marketing tool for promoting seasonal offers and offers greater control while targeting customers. Consumers only pay for the clicks and therefore can be considered highly result driven. But is PPC viable in the long run? Can smaller organisations working under stringent budget constraints afford PPC? The answer is no. And this is where SEO takes the lead.

When do SEO techniques work best?

If you are looking to promote a mega seasonal sale for your brand, SEO may not be the right candidate! But the benefits of a well-defined SEO strategy are so irresistible that both large enterprises as well as smaller firms experiencing the following aspirations must take advantage of this revenue generating giant.

Organic credibility and brand presence: A vast majority of internet users believe that organic search results offer more reliability than the paid ads. If you are looking to build a trusted brand space in your particular industry, then SEO is the way to go.

Increased exposure and for free: With high quality SEO, any organisation can earn increased exposure across various search engines such as Google, Bing, and Yahoo and so on. This is also an opportunity for defining the geographical service area of the organisation and for finding a place in the relevant area maps.

Higher ROI chances: With a very minimal investment, SEO techniques offer the highest chance of quicker and better ROI. Research reveals that organic results attract 8 times higher leads than paid results. Thus SEO is the slow and steady winner in the race to better web presence.

Final thoughts…

The affordability and the long term benefits clearly indicate SEO is the leader when it comes to creating a robust digital lifeline for your organisation. A PPC campaign can be good but when combined with a strong SEO strategy it most definitely yields better results and brings in more trusted leads.

To know best marketing media for you business visit: Autus Consultancy else, Call us on 1-855-666-7117

Top Seven Social Media Marketing Flaws to Avoid

Social media marketing is an important tool that can help enterprises extend their consumer base and augment brand renown. However, when starting off with an SMM strategy, startups often commit certain avoidable mistakes. Take a look at the top seven campaign flaws you can easily avoid.

1. Using the Wrong Social Platforms

Effective marketing is possible only once companies are aware of their target customers and center their social media campaigns on sites that those consumers frequent. For instance Twitter is ideal for enterprises seeking to put out a strong message, while LinkedIn is useful for B2B companies. Google+ facilitates SEO and Pinterest is perfect for those who have visually appealing posts.

2. Losing Focus on Content Creation

SMM efforts are incomplete without sound content creation. Blog posts and intriguing articles are a great way to convey the significance of your business to your target customers. It is imperative that you generate well researched write-ups that highlight your expertise. Such write-ups need to be informative, although they must be interesting for readers as well so that they can generate maximum eyeballs.

With the tough competition online, enterprises that ignore content marketing end up with feeble SMM attempts.

3. Using Generic or Promotional Content

Every media platform or social networking website is created for a different function. Therefore, it would be foolish to attempt to use similar content when you market on different platforms. Doing so will greatly dilute the purpose and reduce the effectiveness of the marketing strategy. Instead, note the tone of the posts on the site before you create content that best fits in yet attracts attention.

A common mistake many make is going overboard with constant product promotion. Informational messages about the industry, interesting deals and other related information will draw the attention of prospective clients.

4. Constant Inactivity or Extreme Activity

Having a company twitter account that only sees quarterly updates is no good. Similarly posting several times a day must be avoided as well. You must keep the messages coming routinely without bombarding readers and coming across as spam.

5. Absence of an Individual Branding Strategy

The public responds well to founders being associated with their brands; this is apparent with the example of Steve Jobs and Apple as well as Kingfisher with Vijay Mallya. It is crucial that the SMM campaigns include individual branding for the founder as a face people can remember and relate to.

6. Posting Standard Replies to Customer Comments

The opportunity to interact with customers is an important benefit of social media. Sadly, a lot of enterprises respond to reviews with a standardized reply. Instead taking the time to thank consumers for favorable reviews and asking them to continue patronage would be prudent. Similarly taking a moment to apologize for a bad shopping/ dining experience can encourage a disgruntled customer to visit again.

7. Failing to Customize Posts to Appeal to the Target Audience

Take a moment to ponder upon the audience that you wish to market to. If it is corporate clients you pander to, post in a formal tone, but if it is young consumers use a conversational tone with trending phrases for a wider appeal. Also make sure you post at times when the messages are likely to gain maximum visibility.

Steer clear of these errors for a successful SMM crusade that leads to greater brand consciousness and a better communication with consumers.

B2B Commerce is Now Transforming Into B2B e-commerce

With consumer products selling rapidly on the internet, it is no surprise that business products are also thinking about going online. After B2C e-commerce became such a huge success, it is now the B2B markets that are benefiting from the e-commerce rage. As per a Forrester report of the B2B eCommerce forecast for 2020, the industry will grow from $ 780 billion in 2015 to $ 1.13 trillion in the next 5 years. This will contribute 12.1{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of the total B2B markets of the US commerce.

What goes behind this forecast?

Buyer preferences are changing – Buyers are now researching their products online. Almost 74{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of B2B buyers are now searching for at least half of their work products on the internet. 30{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of buyers are known to complete their B2B purchases online itself. This percentage is predicted to almost double and reaches 57{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} by the year 2017. Due to this, a number of B2B sellers will shift a large volume of their business in the online space.

Reduced costs, increased customer satisfaction – A number of B2B firms are reducing their costs to serve customers online. As per the Forrester report in 2013, 56{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of companies mentioned that they can only support certain customers profitably by selling online.

Building loyal customers – It is a known fact that customers tend to spend more on Omni channel than single channels and offline buyers. 60{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of B2B firms have reported that their customers spend more on multiple channels. Also, Omni channel customers will become long-term and repeat customers, making it easier for B2B companies to establish a loyal customer base.

B2B e-commerce growth

In different parts of the world as well, B2B is growing at a tremendous speed. As per a study in 2014 by iResearch Data, the B2B e-commerce in China’s SMEs grew by 30{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}. India’s B2B industry is projected to grow to $ 700 billion in 2020 from the $ 300 billion in 2015. Online corporate and government purchases have grown by almost 40{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} last year in the first nine months compared to the previous year.

B2B companies are well-aware that they can save money and generate additional revenues by taking their business online. With the expected growth in the sector, wouldn’t you want to migrate your business to the digital space?

For B2B e-commerce portal quote Click here

An Effective Guide to Help You With Broken Link Building

Broken link building has been a useful SEO technique for quite some time but companies often tend to overlook its advantages. If done correctly, this strategy can tremendously help business websites to get high authority links from education, government and organisation websites quickly.

What is broken link building?

This is a technique in which you can point out broken links on other websites that are no longer working and ask them for a link to your own website. Many times, the broken link leads to a 404 page. You can point out a niche where the link can be replaced with your website link and get good exposure for your site.

What makes it popular?

• SEOs believe that by pointing out broken links, they are contributing towards a better web. They help the webmaster deal with the issue of multiple broken links and improve the overall quality of the web.
• It is a value addition for the SEO. You help someone before asking for their help
• It gives fast results. Once you send a broken link email, you can expect your links to appear within 2 or 3 days on the pages
• It has yielded excellent results for many good link builders

How can you benefit from it?

1. Find pages with broken links

Spend some time to understand the concept and install plug-ins that will help you locate broken links on the web. Check my links and Domain Hunter Plus are two well-known plug-ins for finding dead links.

2. Generate better content

Once you have a list of broken links, check where you can replace it with better and improved content. Once you have something spectacular, shoot an email to the webmaster and wait for the replacement!

3. Reaching out is important

Timing is crucial when it comes to sending mails to webmasters. Have a defined format and keep it valuable so that they can make the necessary decisions in your favour.

Wondering if you should try this strategy? Make broken link building an ongoing task in your SEO plan. Since it is a scalable tactic, it helps you stay ahead of competition and gives good exposure to your website.

Innovative Website Designing Trends For 2015

With the industry of website designing, change is always in the air. Designers are always looking for new and innovative ways to catch customer attention and make a striking impact with their website. When designers think boldly, they can push the limits of interactions and engagements on a global scale. Here are a few latest design trends for 2015 that might transform our definition of modern websites.

Big is in – Making it big is the biggest transformation in website design and is the single most important principle in web design currently. There are two flavours in this web design trend – namely cinematic and book covers. While the first is inspired by TV ads and movies, the latter enhances the concept of a printed book or a beautiful catalogue cover.

Innovative Scrolling – Gone are the days of the regular scrolling on websites. Designers are now opting for different kinds of scrolling effects like horizontal or color scroll, adding an element of uniqueness to the website.

Let’s Think Outside The Box –Web designers have always wanted to think outside the box and though websites always followed rectangles in HTML and design, designers are now breaking the box. Layouts are now created without the box-like effect, giving them a completely new identity.

Google Maps Integration – Though this factor has been in the business for a while, more and more websites are opting for Google maps integration. With the customization options that Google provides, this is becoming increasingly interesting from the visual aspect as well.

Evolving Responsive Design – The web will soon become fully optimized for different view ports and therefore, responsive design is another trend that is here to stay.

Hidden Menus – As web design is going towards a minimalistic approach, many designers are hiding menus and they are only visible when you interact with an element on the top left or right of your screen.

With the constantly developing technologies, it is getting more and more interesting to embrace the new design trends that transform the industry.

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7 smart and effective ways to enhance your fan engagement on Facebook

Having a Facebook page for your business is not enough in today’s competitive markets. You must provide engaging and valuable content to your fans in order to gain their likes for your business. We bring you 7 powerful ideas that will help increase your fan engagement on Facebook:                                                                                                                                                                                   

1. Pictures speak countless words

Did you know that photo posts are the highest shared posts on social media platforms? On Facebook, images provide 87{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} more engagement. Offer a variety of photos that will appeal to different kinds of audience on your page.

2. Share your company culture

People like knowing a company inside out. If you have fun-filled activities in your office, share it with your fans and help them connect with your brand on a human level.

3. Timing is crucial

If you are scheduling posts on Facebook, know the right time to update your pages. As per a study, the best days to add a post on Facebook is on Thursday and Friday. For the time, the ideal is early afternoon as people check Facebook before going for lunch or after their lunch break. You might have fans in different time zones but you must customise your posts for a time where a majority of your fans are located.

4. Try long posts

You might shy away from long posts but engagement is higher if users click on the continue reading link. As per a study, 80-89 words are the best suited for engagement on Facebook.

5. Celebrations are great

Whether it is local festivals or global holidays, share a holiday wish or a special picture with your fans on special days.

6. Take time to reply to all the comments

With the like option, you can let your fans know that you have seen their comment. But it is recommended to reply to every comment as far as possible so that users know that you acknowledge them.

7. Use performance tools

Facebook gives you a great opportunity to analyse your page performance so that you can improvise on your efforts based on the results.

Generating conversations, using the #Hashtag, creating contents, giving away prizes and asking questions are some of the tried and tested ways to increase Facebook engagement. Above everything else, remember to be genuine.

Are you exploring the full potential of your Facebook page?