7 smart and effective ways to enhance your fan engagement on Facebook

Having a Facebook page for your business is not enough in today’s competitive markets. You must provide engaging and valuable content to your fans in order to gain their likes for your business. We bring you 7 powerful ideas that will help increase your fan engagement on Facebook:                                                                                                                                                                                   

1. Pictures speak countless words

Did you know that photo posts are the highest shared posts on social media platforms? On Facebook, images provide 87{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} more engagement. Offer a variety of photos that will appeal to different kinds of audience on your page.

2. Share your company culture

People like knowing a company inside out. If you have fun-filled activities in your office, share it with your fans and help them connect with your brand on a human level.

3. Timing is crucial

If you are scheduling posts on Facebook, know the right time to update your pages. As per a study, the best days to add a post on Facebook is on Thursday and Friday. For the time, the ideal is early afternoon as people check Facebook before going for lunch or after their lunch break. You might have fans in different time zones but you must customise your posts for a time where a majority of your fans are located.

4. Try long posts

You might shy away from long posts but engagement is higher if users click on the continue reading link. As per a study, 80-89 words are the best suited for engagement on Facebook.

5. Celebrations are great

Whether it is local festivals or global holidays, share a holiday wish or a special picture with your fans on special days.

6. Take time to reply to all the comments

With the like option, you can let your fans know that you have seen their comment. But it is recommended to reply to every comment as far as possible so that users know that you acknowledge them.

7. Use performance tools

Facebook gives you a great opportunity to analyse your page performance so that you can improvise on your efforts based on the results.

Generating conversations, using the #Hashtag, creating contents, giving away prizes and asking questions are some of the tried and tested ways to increase Facebook engagement. Above everything else, remember to be genuine.

Are you exploring the full potential of your Facebook page?

Cloud Based ERP Implementations is On The Rise

A number of small and medium enterprises are now considering cloud based ERP solutions as they have come to realise that it is more cost-effective and its functionality is comparable to on premise solutions of enterprise resource planning. During the last six months, a number of large vendors and small players have invested in various new products and User Interface (UI) redesigns. A number of leaders are now accelerating their resources to make applications fast and less risky so that they can be used for a broad enterprise customer base.

Companies that do not showcase a cloud alternative will be increasingly marginalized as customers want to know that they have an option to opt for cloud based ERP for their future investments. As per a study in the first quarter of 2015, there is a continuous evolution in the ERP market and a number of vendors are highly investing in vertical capabilities that need fewer customisations and configuration capabilities that are accelerating time to value.

 

 

The move in the direction of configuration is largely because the market’s increased awareness of the benefits of cloud solutions. The best ERP solutions offer a cloud based option as they are better in comparison to on premise ERP. This number is continuously going to be on the rise as companies are maturing in their acceptance of the cloud and they are understanding the advantages and value of opting for cloud based solutions.

Though the shift to cloud is comparatively slower in ERP customers (compared to other decision makers), the ones that are taking this decision are benefitting with lower initial and ongoing costs and enhanced flexibility. There is also faster time to deployment advantage for the company (it takes average 5 months for cloud compared to 1.1 year for on premise ERP solutions). For extensions and changes, cloud based ERP solutions offer much better flexibility. Most of the emerging and rapidly growing vendors for ERP are native to the cloud and almost all other vendors have a cloud story in today’s digital times! As the awareness towards cloud and the demand grows, the vendors who are not offering cloud based solutions will face major challenges in the future.

Some of the important benefits of cloud based ERP solutions

Usability – Many enterprise applications are moving from record transaction systems to automating the work processes for users across the entire organisation. The focus is now to expose the key parts of the application data in the specific roles to boost productivity. The efficient ERP vendors have now introduced significant UI redesigns and they are increasing the availability of task-specific mobile applications.

Integration – Only a few companies are willing to replace their existing ERP footprint with cloud today. However, most are looking for an integrated method like cloud where they can take advantage by integrating other business applications in the supply chain and human resource areas like payroll to increase automation and reduce the duplication of data.

Cloud is definitely refreshing the way we use technology. Almost all business processes and systems are migrating to the cloud and ERP is surely no exception!

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Mobile Friendly Websites Will Now Rank Higher in Google Search Results

As per a recent update from Google, starting from 21st April 2015, mobile friendly websites will rank better in Google search results due to a change in their mobile search algorithm. As per the Google Webmaster Trend Analysis, mobile users prefer mobile friendly websites. If their website browsing experience is not good on their phones, they are unlikely to return on the site. Google wants to give users the most recent and relevant results, irrespective of their devices.

What has changed?

Towards the end of 2014, Google introduced a mobile-friendly label in their search results so that users know which sites would work on their phones. Now with the special ranking for mobile-friendly websites, if your site is mobile-friendly and it passes the Google test, your business will definitely have the edge over competitors.

What’s the effect on your business?

With Google’s recent announcement of higher rankings for mobile-friendly websites, optimizing your site is a must. Most users check for information on their phones now so in order to boost your business, you must focus on creating a mobile-friendly site.

What’s the way to go for the future?

You can have a separate website for desktops and another one for mobiles but it will require a lot of resources for maintenance. Plus, users might not get a consistent experience while browsing through your site across multiple devices. The most effective and easiest way towards the future is to invest in a well-designed responsive website. They are search-engine friendly, offer better user-experience, lower bounce rates and higher conversion rates as well. Therefore, there is a higher chance of converting users into customers through your responsive website.

Points to remember while optimizing your website:

• Remove flash components from your website as mobile devices do not support flash. Use HTML5 for effects instead
• Analyse your themes. If you are using a customized theme, make sure it is responsive or mobile-friendly
• Take a backup of your website before performing any changes
• Update the CMS of your website and ensure you upgrade the security updates time to time

Is your business website mobile-friendly? Take Google’s Mobile Friendly test and find out!

To get a free web analysis CONTACT US