How to Play the E-commerce Game in 2015?

In the upcoming years the E-Commerce industry is expected to grow further and reach a whopping 1.5 trillion US dollars in global sales by 2018. The one question treading through the minds of the industry players is how much of this huge pie is going to be theirs.
Here are some smart trends and knacks to take advantage of the exploding growth of the ecommerce industry.

Revamp your Website with Better Aesthetics and Unique Functionalities

The ecommerce website design is about to take a whole new turn in making your business bigger. Create flat websites that are device agnostic and showcase high resolution product images. Use full page background image and apply background effects to add to that extra oomph factor to your online store.

Use the Big Data for Effective Segmentation and Personalisation

Pioneering strategies like segmentation, personalisation and a customer centric business model will provide broader opportunities for competitive advantage. E commerce players may invest in capturing the big data to analyse customer behaviour and apply these inferences in redefining their approach.

Promote Spontaneous Purchase through Social Media

Social media marketing techniques for the ecommerce industry are like the strings of a trampoline. There is no better platform than the top social media forums to promote the spontaneous as well as the “discovery” purchases of your products and services. Maximise your social presence in the upcoming years to stay ahead in the race.

Mobile Gadgets become the Real Buying Device

Robust ecommerce website development for the online store is undoubtedly the most important requisite. However with the increasing number of shoppers turning to mobile devices, ecommerce firms must provide a safe and simple mobile shopping platform that is compatible across all type of smartphones and tablets.

Do not Neglect the Opportunities of Content Marketing
The opportunities for successful ecommerce marketing lie largely with developing the right content for your website. Curated content, user-generated blogs, newsletters, press releases and attention grabbing info graphics are some the great tools that help enriching your content.
To conclude, ecommerce is about to change the future of the retail industry. Retailers must keep in pace with the dynamic changes of the industry to sustain themselves

5 Ecommerce Design Trends to Wow your Customer in 2015

A good ecommerce website design is like a well decorated sales machine! Most web designing companies believe that the website design is in reality a part of the firm’s marketing mix and customer service.

From enhanced web typography to micro interaction tools, ecommerce website designs are evolving and 2015 is the year to revamp your website in order to drive up sales and to offer a better shopping experience.

Engage visitors through exciting micro features

Little fun features when put together enhance the overall personality of the website and engages the shopper. For instance the animation or colour changes on the navigation bar, simple UI animations, and the hover effect on product images surprise the visitors and offer a better shopping experience. Your web design company can also use striking videos are also a great tool for attracting customers.

Maximise the use of images in the foreground as well as the background

Images are generally more captivating than text boxes. Increased use of image tiles offers a precise view of what is in store for the customer. High resolution product images used in the slider and larger images presented in the background without any extra chrome create a vibrant look for the website.

Flat Design features continue to rule the roost

Flat design features combined with material design will give your website the “real life” look. The flat design for websites has already been successfully endorsed by industry giants like Google and Apple. Flat design for your website combines a colourful accent with subtle elements that focus on the product representations.

Ghost buttons add to the minimalist feel of the website

Ghost buttons have been a fresh addition to most ecommerce websites already. The feature is great for mobile clients as it helps to present the website more precisely rather than just a filling of text and images.

Finally, almost one third of the online shoppers have turned to mobile technologies for their shopping needs. Websites that respond well to all kinds of smartphones and tablets and allow customers to seamlessly navigate through the process will be the most important web design trend in 2015.