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12 Jan

Essential Steps for Web Designing

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The design of your website is the key to its success or failure. Gone are the days of wholesale website designs where every other website looked and behaved similarly. Today, business demands the website to be customised to suit the needs and purpose of the specific company. A website serves several objectives, from being the first impression of a business to driving online conversations but the user experience determines if customers are going to return to your site again.

To create a smooth and sleek user interface, we need to keep certain points in mind when designing a website. Let’s take a look at the steps involved in web designing.

Web Designing Steps

Web Designing Steps

  1. Gathering Information : The most important part of your website is the content. Sure, you can attract visitors with an eye-catching design but no one will go beyond your homepage if you have nothing meaningful to say. Taking the purpose of the business, the goals, and the target audience into consideration is essential for creating winning web content.
  2. Planning : From the information gathered above, a site map is made, listing all topics and subtopics on the website. This is an important step to create a smooth, consistent navigation system and to understand if technologies like interactive forms, WordPress, and CMS should be applied.
  3. Design : Implementing the information collected above, the look and feel of the website is determined. Target audience is the key factor in determining the site design. A website aimed at young-adults will need to be designed differently than the one meant for an educational institution. Company logo, signature colours, and any other identifiable feature of the business are incorporated into the design.
  4. Development : In this step, all individual graphic elements are brought together to create a functional website. The images, logos, content and everything else is taken and distributed throughout the site in appropriate places.
  5. Testing and delivery : Here, the files are uploaded to the server and essential plug-ins are installed and configured in order to enhance the site. It is important to test if the files have been uploaded correctly before launching the website.
  6. Maintenance : The development of your website is an ongoing process, even after the site has been launched. Maintaining the site and constantly updating it with new information and features is important for bringing back visitors and converting them into paying customers. Things change, and keeping yourself abreast with the latest changes and developments is essential for a successful website.

 

Your business website is your company’s first impression to the world. Putting in time, effort and care to design a well thought-out website will make your online presence stronger and help your business on the way to success.

8 Jan

Overview on Social Media Marketing

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Getting recognized among its target audience is the most important aim of any business. Whether you are an online business or a brick-and-mortar company, marketing your business through traditional methods is time-consuming and expensive. If you want your business to shine amongst the hundreds of similar companies, then you have to reach out to the maximum number of potential customers in as short a time as possible. And the easiest way to do this is through social media marketing.

Your business website is a powerful tool to market your products and services as well as generate income. It is often the first impression of your business to the world. Social media marketing is the marketing done via social media platforms. That could be sharing news, views and offers on your business’s Facebook page, or tweeting announcements on your Twitter profile, sharing stimulating and attention-grabbing images related to your business on Instagram, or maintaining an updated blog. With the proliferation of social media platforms and the amount of time people spend on them, your business website could get millions of visitors a day, and many of them could convert into customers.

The two most important ways this can be done are:

1. Creating a buzz: This can be done by sharing updates on social networking sites and attracting audience with catchy, impressive messages. Once the buzz is created, it spreads over the internet from person to person. When someone ‘likes’, shares, or retweets your message, it is seen by the followers or contacts of that person, and thus the cycle continues. The buzz could result in increased followers and visitors to your business website, which indicates more interest in your company, and hence, more customers.

2. Garnering followers: Social networks like LinkedIn and Facebook allow creation of groups that let people with shared interests to interact with one other. If you’re a business owner, you could create a group for your business where existing customers and new followers could interact with each other and share views and opinions on your product or service. This will result in more publicity for your business and you would also get to know the opinions of your customers and followers.

Social networking and online marketing help businesses to rapidly reach out to more people. Local search and review websites are another great way to create awareness about your business and also serve as a platform for customers to share their views about your product or service. Effective social media marketing is a great source for web traffic and if done properly, it could help you create awareness for your business and gain customers in a short time span at a low cost.

6 Jan

Benefit and Demand of Digital Marketing

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With the explosion of technology, digital marketing and social media is having a significant impact on businesses. Any company that doesn’t yet have a digital marketing strategy is losing out on the benefits of online marketing. Continue reading →

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