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Celebrity pages on Facebook command extensive reach and influence that can do wonders for a brand. In a recent update, Facebook has made it even easier for verified celebrity pages to share branded content with their fans and followers. This move opens up a world of possibilities for brands, celebrities, influencers and media companies. They
“Is SEO dead?” – This has been the much debated topic in the recent times from the marketing world. Search Engine Optimization (SEO) acts as the beacon of light that guides knowledge hungry consumers towards the right direction. It is nowhere near extinction and the fact that it is continually evolving into newer avatars often
In the good old days, the success mantra of a traditional marketer wasa perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up with
A classic comparison from the world of digital marketing is the one between search engine optimization (SEO) and pay-per-click (PPC). Every organisation inclined towards boosting its online traffic faces this dilemma. This long existent debate has failed to favour any one particular technique over the other for more than one justified reason. Quite reasonably, there
Social media marketing is an important tool that can help enterprises extend their consumer base and augment brand renown. However, when starting off with an SMM strategy, startups often commit certain avoidable mistakes. Take a look at the top seven campaign flaws you can easily avoid. 1. Using the Wrong Social Platforms
With consumer products selling rapidly on the internet, it is no surprise that business products are also thinking about going online. After B2C e-commerce became such a huge success, it is now the B2B markets that are benefiting from the e-commerce rage. As per a Forrester report of the B2B eCommerce forecast for 2020, the
Broken link building has been a useful SEO technique for quite some time but companies often tend to overlook its advantages. If done correctly, this strategy can tremendously help business websites to get high authority links from education, government and organisation websites quickly. What is broken link building? This is a technique in which you
With the industry of website designing, change is always in the air. Designers are always looking for new and innovative ways to catch customer attention and make a striking impact with their website. When designers think boldly, they can push the limits of interactions and engagements on a global scale. Here are a few latest
