5 Tools Everyone in the Digital Marketing Industry Should Be Using

In the good old days, the success mantra of a traditional marketer wasa perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up with the evolving demands of technology as well as consumer attitude.

Here is a list of tools that can make any aspiring organisation enhance its efforts towards productive digital marketing.

Mailchimp

Did you know?

An effective email marketing campaign can yield a ROI of up to 4300{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}

With affordable pricing, a highly intuitive interface and great content, Mailchimp is one of the most interesting digital marketing tools available today. The software yieldsgreat results through cost efficient and well-refined campaigns. Mailchimp is voted the most powerful email marketing tool and has over 8 million users.

Price: Free plan available for up to 2000 users
Similar tools:Emma, Marketo

 

Canva

Did you know?

More than 70{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of digital marketers are well on their way to increase the generation of original visual assets in 2015.

To add that oomph factor to your content online you need great visual appeal. Canva, an interesting online design tool can be used by marketers to create unique images, infographics, social media cover photos, eBook covers and marketing brochures.This is an easy-to-use tool and offers plenty of space for creativity. Purchase affordable pictures at Canva and incorporate them into your content with customized messages in no time.

Price: Free as well as paid version available
Similar tools: Visual.ly, Piktochart

 

Facebook Pages Manager

Did you know?

More than 70{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of local businesses in your area use Facebook to promote their business?

Social media marketing is on the rise. Most organisations ensure their online presence through a minimum of 2-3 social networks. Facebook offers this mobile solution called Facebook Pages Manager to monitor client pages on the go. This application can be used from any Apple or Android phone.

Price: Free
Similar tools: Sprout social, Twitter native platform.

 

Google Analytics

Did you know?

More than 50{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of the 500 Fortune companies use Google Analytics for their website.

When it comes to measuring the success of your digital campaign, there are very few options that can deliver results like Google Analytics. To understand how your investment is working well for your organisation, Google Analytics offers advanced analytics solutions to track the website visitors on a real time basis. The complete journey of a customer through the sales funnel can be tracked using Google Analytics.
Price: Free
Similar Tools: Kissmetrics, Adobe Analytics

 

Moz

Did you know?

A well implemented SEO strategy can bring in tremendous traffic and increase revenue by almost 40{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}.

SEO is one of the strongest digital marketing techniques undertaken by organisations. Moz offers products that help monitor SEO practices such as content marketing, link building and rank tracking.
Price: Different price plans based on usage can be chosen.
Similar Tools: SemRush, Screaming Frog

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