5 Tools Everyone in the Digital Marketing Industry Should Be Using

In the good old days, the success mantra of a traditional marketer wasa perfect mix of experience, creativity, some luck and loads of guts. The digital era demands all of this and much more. Planning and implementing a digital campaign is anything but easy. Digital marketers are under the constant pressure to keep up with the evolving demands of technology as well as consumer attitude.

Here is a list of tools that can make any aspiring organisation enhance its efforts towards productive digital marketing.

Mailchimp

Did you know?

An effective email marketing campaign can yield a ROI of up to 4300{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}

With affordable pricing, a highly intuitive interface and great content, Mailchimp is one of the most interesting digital marketing tools available today. The software yieldsgreat results through cost efficient and well-refined campaigns. Mailchimp is voted the most powerful email marketing tool and has over 8 million users.

Price: Free plan available for up to 2000 users
Similar tools:Emma, Marketo

Canva

Did you know?

More than 70{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of digital marketers are well on their way to increase the generation of original visual assets in 2015.

To add that oomph factor to your content online you need great visual appeal. Canva, an interesting online design tool can be used by marketers to create unique images, infographics, social media cover photos, eBook covers and marketing brochures.This is an easy-to-use tool and offers plenty of space for creativity. Purchase affordable pictures at Canva and incorporate them into your content with customized messages in no time.

Price: Free as well as paid version available
Similar tools: Visual.ly, Piktochart

Facebook Pages Manager

Did you know?

More than 70{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of local businesses in your area use Facebook to promote their business?

Social media marketing is on the rise. Most organisations ensure their online presence through a minimum of 2-3 social networks. Facebook offers this mobile solution called Facebook Pages Manager to monitor client pages on the go. This application can be used from any Apple or Android phone.

Price: Free
Similar tools: Sprout social, Twitter native platform.

Google Analytics

Did you know?

More than 50{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688} of the 500 Fortune companies use Google Analytics for their website.

When it comes to measuring the success of your digital campaign, there are very few options that can deliver results like Google Analytics. To understand how your investment is working well for your organisation, Google Analytics offers advanced analytics solutions to track the website visitors on a real time basis. The complete journey of a customer through the sales funnel can be tracked using Google Analytics.
Price: Free
Similar Tools: Kissmetrics, Adobe Analytics

Moz

Did you know?

A well implemented SEO strategy can bring in tremendous traffic and increase revenue by almost 40{acea65e06d24a7b9862221b7d660278e8e0e033ee38c5759d68b0d1b3d14e688}.

SEO is one of the strongest digital marketing techniques undertaken by organisations. Moz offers products that help monitor SEO practices such as content marketing, link building and rank tracking.
Price: Different price plans based on usage can be chosen.
Similar Tools: SemRush, Screaming Frog

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Choosing the Right Marketing Tool to Drive Web Traffic, SEO or PPC?

A classic comparison from the world of digital marketing is the one between search engine optimization (SEO) and pay-per-click (PPC). Every organisation inclined towards boosting its online traffic faces this dilemma. This long existent debate has failed to favour any one particular technique over the other for more than one justified reason.

Quite reasonably, there really cannot be one magic solution to reincarnate a business into an online marketing guru! The right blend of SEO best practices and a well-executed PPC campaign can together make websites sales-ready. However on a more profound note, SEO does offer some benefits that clearly outrun PPC as a viable marketing tool for small and medium sized businesses.

Where does SEO gain its edge?

PPC is a great solution for immediate results. Organisations can see traffic drive by their website just few days (few hours, in some case) after the launch of a PPC campaign. It is an ideal marketing tool for promoting seasonal offers and offers greater control while targeting customers. Consumers only pay for the clicks and therefore can be considered highly result driven. But is PPC viable in the long run? Can smaller organisations working under stringent budget constraints afford PPC? The answer is no. And this is where SEO takes the lead.

When do SEO techniques work best?

If you are looking to promote a mega seasonal sale for your brand, SEO may not be the right candidate! But the benefits of a well-defined SEO strategy are so irresistible that both large enterprises as well as smaller firms experiencing the following aspirations must take advantage of this revenue generating giant.

Organic credibility and brand presence: A vast majority of internet users believe that organic search results offer more reliability than the paid ads. If you are looking to build a trusted brand space in your particular industry, then SEO is the way to go.

Increased exposure and for free: With high quality SEO, any organisation can earn increased exposure across various search engines such as Google, Bing, and Yahoo and so on. This is also an opportunity for defining the geographical service area of the organisation and for finding a place in the relevant area maps.

Higher ROI chances: With a very minimal investment, SEO techniques offer the highest chance of quicker and better ROI. Research reveals that organic results attract 8 times higher leads than paid results. Thus SEO is the slow and steady winner in the race to better web presence.

Final thoughts…

The affordability and the long term benefits clearly indicate SEO is the leader when it comes to creating a robust digital lifeline for your organisation. A PPC campaign can be good but when combined with a strong SEO strategy it most definitely yields better results and brings in more trusted leads.

To know best marketing media for you business visit: Autus Consultancy else, Call us on 1-855-666-7117